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Ecommerce Books: Selling Online |
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Success With Online Retailing: For Small Businesses
E-commerce is bouncing back! Get ready to catch the next wave! You can build a profitable small business online by adopting cost-effective e-business strategies. This is the book that shows you:
- How to develop appropriate strategies to cope with changes in the marketplace.
- How to create a "position" for your business in the minds of your target consumers.
- How to differentiate your product with benefits, pricing and value-added services.
- How to find the right e-commerce solution to put your business online cost-effectively.
- How to use a proprietary risk management process to screen out online fraud effectively.
- How to fulfill your orders promptly and cost-effectively.
- How to make your site sells with bargains, effective sales writing and testimonials.
- How to build a vibrant online community to enhance the "stickiness" of your Web site.
- How to build a highly responsive mailing list to improve your sales conversion rate.
- How to use free publicity in the media to drive millions of visitors to your site.
- How to acquire new customers cost-effectively.
- How to manage your e-business efficiently.
- How to adopt multichannel business strategy to improve profitability.
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Reviewer: Mike Tarrani "www.tarrani.com" (Deltona, FL USA)
This book takes a no nonsense, straightforward, practical approach to developing and managing an online retail business. Given the plethora of books about this subject that are little more than gushing testaments to achieving success, with more fluff than meat, it's refreshing to find one that is sober and factual.
The author sets the tone in the beginning of the book by citing a few short, compelling success stories, then leading you through steps designed to determine if you are ready to sell online, the realities of an online business and how to approach creating a successful business model. He then leads you through all of the critical success factors, ranging from positioning your business to sourcing to credit risk management. These important topics are treated in surprising depth considering that the entire book is less than 225 pages. More importantly, statistics, tables and supporting information are provided to reinforce concepts and back up statements made.
Chapters 10 through 15 cover the actual development and marketing of your web site. This material is presented in the same factual, straightforward fashion that characterizes the first nine chapters and is filled with excellent advice and information.
In Chapter 17, E-Business Management, the author provides realistic advice about what it takes to effectively manage your online retail business. This advice is based on his extensive experience as an operator and consultant, and is on the mark. The final chapter wraps up with advanced tips on multi channel strategies, profit assurance and operations.
If you read one book on online retailing I recommend that it is this one. The writing is crisp, the information is practical, and the approach is viable.
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Why They Don't Buy: The Science of Selling Online
How do you convert clicks to orders?
If you want to have online customers, then customers must want to have your online buying experience. So, what do you need to do to build a profitable, differentiated and world-beating customer experience online?
It's not enough to be on the web, and it's not enough to build a great site—however functional or funky. You have to meet and exceed every expectation of the newly demanding, wired and wireless customer, and what's more, you need to catch up now.
This is the science of selling online. In Why They Don't Buy, online customer guru Max McKeown delivers a complete practical program for designing and building the ultimate online customer experience.
Read this book and you will discover how to:
- understand your powerful, new, evolved online customers
- figure out the difficult stuff which customers want, and that you can give them
- get a team together to deliver the desired end-to-end experience
- keep it fresh and stay in business.
Excellence is not dead. It got speeded up and turned around, but it is more important than it has ever been. Not excellence in the eyes of the business—that won't save you; it needs to be excellence in the eye of the customer.
If you want to do business with an online customer and make a profit at the same time, you will have to learn a lot. You can learn through hard personal experience or through the experiences of hundreds of others, whose expertise has been collected and structured in this book.
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Reviewer: A reader
Loved it! I read e-customer (this is the follow-up) and enjoyed the passion but this is a whole different league.
In terms of detail and practicality this has it all. It presents five-implementation steps for the e-customer programme from (1) how to understand your e-customer; (2) figuring out what difficult stuff he wants that you can give him; (3) getting a team together to deliver what he wants (a council of ideas); (4) delivering an end 2 end experience that delivers what he wants; to (5) keeping it fresh and stay in business.
I am sure there will be other books but this one deserves a place on the bookshelf of every business person with customers! Max appears from his web site ...to be very popular outside the USA and with a book of this quality he deserves more of your attention!
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Online Success Tactics
Online $uccess Tactics provides more than 100 ways that small business owners can build their online business. Written for the business owner, not the web designer, this book contains no technical jargon or HTML code. Instead, you'll find solid, time-tested techniques that you can apply immediately.
Each tactic is restricted to one page or less. You'll see how to increase your sales, raise your credibility and visibility online, boost the traffic to your site, provide better service and support, and expand your use of effective online business practices. Your customers and prospects will experience the difference!
Web-enhanced to remain up-to-date!
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Reviewer: Vicki Bass, desktop publisher (San Antonio, TX United States)
Jeanette's book outlines several tips you can apply right away. She makes generating online profits easy, affordable, and fun! Use this book to generate increased traffic to your website and more content for your web visitors to read.
Reviewer: Midwest Book Review (Oregon, WI USA)
Jeanette Cates' Online $uccess Tactics: 101 Ways To Build Your Small Business is a simple, straight forward, no-nonsense, "user friendly" collection of tips, tricks, and techniques designed to harness the power of the World Wide Web for low-cost promotion, visibility, sales, service and support, and more. Each page lists a different helpful idea, offering an excellent starter spark for go-getting businesses everywhere. Written for the entrepreneur and business owner, Online $uccess Tactics will prove a practical, accessible, immediately applicable "how to" manual that will swiftly improve and enhance a company's performance where it really counts -- the bottom line.
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Selling Online : How to Become a Sucessfull E-Commerce Merchant
Retailer dot-coms are very much in the news today, with companies collapsing and their value dropping on the stock market. But, according to internationally known e-commerce analysts Carroll and Broadhead, "far from being dead, e-business is thriving." In this practical guide, the authors take readers through a five-step process for creating an online store: planning, preparation, development, education, and refinement. Using illustrations of businesses on the web (including Staples.com, Yahoo Store, and Amazon.com), the authors explain how to design a user-friendly web site and describe such desirable design elements as easy navigation, search functionality, and fast download times. In case studies, retail dot-com owners describe their businesses, discuss what makes their companies successful, and offer advice to aspiring entrepreneurs. "E-Facts" presented throughout the book provide demographics and statistics related to e-commerce.
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Reviewer: Carol (Cleveland, OH United States)
A must have book if you're starting or already have an online business. I have earmarked almost every page in this book...need I say more?
Reviewer: Emile AULD (Manchester UK)
Does this book need another great review ?
Just in case you are swayed by the couple of bad reviews, I just thought I'd mention that this is by far the most useful book I've read on setting up an Internet Store.
(and I've read a few !!)
It's worth buying just for the section on selecting the right e-commerce software package.
There is lots of other useful stuff in there too.
Don't waste your time trawling the web looking for all this stuff, unless your time is worth about 0.0000000001 cents an hour.
It's all in here for a small price, and a lot more accessible too.
Reviewer: A reader
As a (non-IT) executive of an established brick & mortar retailer which is about to start selling online, I wanted to get in-depth practical understanding of the many issues related to e-commerce. I bought 3 books (the other 2 written by Janice Reynolds) and this book was by far the best. Clearly the authors of this book have a lot of hands-on experience, and they are able to pass it on with a clear and easy to read style, using a lot of useful practical examples.
This book provides excellent coverage of website features, order fulfillment, and web marketing. Only the discussion of logistics operations (including processes for shipping, handling returns, etc.) could have been more complete, but I have yet to find a good e-commerce logistics book...
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Proven e-Retail Tactics : How to Raise Shopper-to-Buyer Conversion Rates 20 Case Studies
If you want to improve - or launch - an online store, this Case Study compilation from the editors at MarketingSherpa will give you the hands-on data you need. You'll learn how to have your site designed and tweaked so the highest possible number of visitors wind up converting into paying customers, and then return to buy again another time. Includes behind-the-scenes data from Sharper Image... Barewalls.com... JohnnyCarson.com... eBags... BabyCenter... Sur La Table... Overstock... TopBulb... Binoculars.com... Norm Thompson... Graffiti Online... BackcountryStore... PC Mall, and others. MarketingSherpa's reporters, who researched and wrote these 20 Case Studies, have been cited as among the best marketing journalists in the country by Harvard Business School's Working Knowledge Web Site, Entrepreneur.com and The Economist.
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The Online Rules of Successful Companies: The Fool-Proof Guide to Building Profits
In this book, Robin "Roblimo" Miller introduces specific rules for systematically building the profitability of virtually any business online, and shows how to use these rules to maximum advantage, whatever you sell-products, services, information, or advertising.
Miller is exceptionally well placed to write this book: He is Editor-in-Chief of OSDN (Open Source Development Network), the parent organization of hugely popular sites like Slashdot and Freshmeat-businesses that have been profitable virtually from day one. Drawing on his own experience and the hard lessons learned by thousands of companies, he has delivered a practical, streetwise guide to cutting your costs and raising your revenues until you're making a healthy, sustainable profit.
Miller shows how to avoid disastrous mistakes; how to accomplish more with less; how to anticipate trends without wasting scarce resources; and how to use the Internet to support all your business activities, both online and off. This book is not about technology or "e-commerce": It is about business success.
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Reviewer: Robin Smith (South Carolina)
Miller is an exceptionally blunt, honest, straight-forward writer. I like that in a writer from whom I am seeking business advice. Fanciful stuff is great in science fiction, but this is the real world, the harsh, unforgiving world of business today. I need to be able to trust the writer to relate facts, not fiction, and to do so in a way I can easily understand and quickly apply to my own business plans. I highly recommend this book, and this writer. You can rely on the information to help you move your business forward.
Reviewer: A reader
Any fan of Slashdot knows that the site has never embraced the kind of silliness that led some people to fool investors into believing that the road to riches was in selling cheese graters on-line at cheese-graters.com. Part of this reason is Robin Miller, one of the steadiest hands on the tiller. This guy used to drive a limo and that taught him how to manage a real business. Now, he's written down all of the secrets that has kept Slashdot from following cheese-grater.com into Chapter 11.
This is really a practical book that contains none of the new economy mumbo jumbo. Keep your costs low, says Miller, and he suggests a number of ways to use free or very low cost software to accomplish that. If you want to dream of infinite growth, endless revolutions, or shattering paradigms, look somewhere else. It's all about balancing the books and keeping costs in line with revenue.
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e-Loyalty: How to Keep Customers Coming Back to Your Website
Customer loyalty has always been grounded in human interaction. Years ago, you'd walk into your favorite store and the staff would know your name, they'd remember your favorite brands, and they'd smile, nod, and take pains to make sure you came back. Because you were treated well by a personable, friendly staff--and because you were physically constrained by time and distance to limit yourself to particular stores--you'd go back to the same stores again and again.
The reach of the Web and advances in database technology have made this same level of personalized attention attainable by e-tailers thousands of miles away with a virtual staff customers may never meet. With customers now freed of the shackles of distance, they can comparison shop and fill out a profile that introduces a personalized element where e-tailers remember their name and preferences at a level that exceeds what a brick-and-mortar retailer can provide.
More than ever, the Web is empowering customers, making them more demanding of a great shopping experience, and consequently more fickle. Today's customers have the world at their fingertips, and keeping them loyal has become even more difficult. This is why websites are failing at an alarming rate. It's more obvious than ever that success lies not only in attracting customers but in retaining them.
In e-Loyalty, Ellen Reid Smith, leading customer loyalty expert and nationally acclaimed speaker, offers the definitive and essential step-by-step guide to creating and managing highly effective online loyalty and retention strategies.
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Reviewer: Amy (New York, NY)
I heard Ms. Smith at a conference and bought her book to get more details on her 7 steps to designing an e-loyalty strategy. The book throughly explains her 7 steps with tons of examples, some of which were really funny (I love humor in a business book). I designed and implemented a customer retention program based on the book and our customer return rate has really soared. Both the customer communications and reward ideas were key in raising our page view and purchase rates. It's a great book for businesses with websites that aren't successful, or for anyone implementing a customer retention program online.
Reviewer: A reader
I consult for clients in ebusiness strategy and one of my clients was interested in using a loyalty program to retain clients. With little time on my hands, I needed to become an expert on Loyalty and Ellen's book was the best primer I could find. As a resource, her book provides a great foundation for what loyalty is about, the theory, and the how-to-approach for building a loyalty program. I may be a quick study, but I credit Ellen's book with giving me the knowledge that I needed to be credible with the client in our first meeting. With all the confusion out there about loyalty, and the misperception that everyone has about loyalty=points program, I believe Ellen's is the right book to set you on the right path
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Global E-Commerce Strategies for Small Business
If the owners of small companies do not think globally, they may not be prepared when one of their local or international competitors begins to encroach on their local markets." Moreover, continues Eduardo da Costa in Global E-Commerce Strategies for Small Businesses, even those small businesses that are not necessarily geared to exporting can benefit from e-commerce. Presenting seven success stories of small businesses that have become international operators, da Costa, a visiting scholar at Harvard and president of two small businesses, offers business leaders a range of practical, valuable information on maximizing the wave of the future that's easy to absorb and to use.
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Reviewer: Virgilio Almeida (Belo Horizonte, MG Brazil)
I have read this book and find it to be one of the most comprehensive books on the subject. It develops the subject very gradually and provides solid material for understanding e-business for small companies. It provides nice and useful examples and case studies that help the reader to understand the nuts and bolts of e-business for small companies in the global market. I recommend it as the first reading on the subject to readers interested in IT and international business for small companies.
Reviewer: Bettina Zwerdling "activebz" (Belmont, MA United States)
Mr. Da Costa's book is an intelligent, realistic and motivating resource for global small business owners and entrepreneurs -- as well as software vendors, industry analysts, and development agencies following small business development. This realtively small volume is stuffed with cogent and straight-forward discussions of the cultural factors and business climate that effect ecommerce success for small business ecommerce operations. He makes the inspiring argument that such developments change lives, as well as significantly affect the health of nations and economies.
More than theoretical, the book is replete with well-drawn examples and lessons - written in a thoroughly unstuffy manner. Truly useful for those of us who are actually about to launch into the ocean of global e-business, or seeking to improve our approach. Mr. Da Costa has done us all a favor, sifting through a huge pile of facts and cautionary tales. There is much here for all to learn and enjoy. Enthusiastic endorsement of Eduardo!
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Winning Clients in a Wired World: Seven Strategies for Growing Your Business Using Technology and the Web
Praise for Winning Clients in a Wired World
"No matter what your job title, you need to read this book. Your personal productivity will improve, your customers will appreciate you more, and your business will expand in ways you have only dreamed about."
–Hans Carstensen
Chairman and CEO, Aviva Life Insurance Company
"Finally . . . something definitive about applying technology in the workplace. This book is must reading for any financial professional who also wants to succeed as a business owner."
–Joby Gruber
President and CEO, FSC Securities Corp.
"This is one book that won’t sit on your bookshelf. Buy two; someone will probably walk off with the first one."
–Deena Katz
Author of Deena Katz on Practice Management
"Kip Gregory takes the fear out of learning your way around computers and the Internet, suggesting ways to streamline simple, but necessary, every day business tasks. Using the helpful hints in this book will enhance anyone’s office efficiency, whether you’re a CEO or a CSR."
–Larry Grypp
President and CEO, Columbus Life Insurance Company
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thepurplebook 2005: The Definitive Guide to Exceptional Online Shopping
thepurplebook 2005 Edition is your guide to the creme de la creme of online shopping--more than 1,600 of the best shopping sites the web has to offer! Each listing includes an overall site review, and quick-reference icons to evaluate the site's service, selection, and ease-of-use, as well as multiple indexes to help quickly locate specific products, companies, websites, or keywords.
Chapters are broken down into 19 user-friendly categories, including:
- Art & Collectibles
- Gadgets & Electronics
- Weddings
- Travel
- Pets
- Epicurean
- Men's Apparel
- Women's Apparel
- Shoes & Accesories
- Health & Beauty
- Travel & Outdoors
- And many more!
With updated reviews and even higher standards, thepurplebook 2005 Edition continues to be the most authoritative, user-friendly guide to online shopping that has ever been available--and with its gorgeous, two color design, thepurplebook is great for gift-buying...and gift-giving!
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S2005 Online Shopping Directory For Dummies
Product Description:
- Shopping on the Web is increasing at a phenomenal rate, making this book a priceless tool for readers who want an online shopping experience that's fun, easy, secure, and saves both time and money
- Each site is rated by price, selection, service, convenience, and security, and extensive indices make it easy to find products by company name, product name, keywords, or URL
- Easy to use and read, this book provides descriptions of more than 1,500 of the best online shopping sites, grouped in useful categories such as apparel, computers and consumer electronics, home, garden, and food
- Includes sidebars on specialized shopping topics such as buying a car online, planning a wedding on the Web, and arranging dinner for two online
- Features a special section on purchasing services on the Web-everything from plumbing help to limousine services
- A unique "Trading With the Natives" section discusses online auction sites (including eBay) and classified ad sites
- Written and researched by Frank Fiore, the expert online shopping columnist at About.com
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Reviewer: Marlene Burgette (Cedar Rapids, IA)
I heard the author giving an interview on the radio and I looked up her book more out of curiosity than anything else. She was right-this book is a gem! I've been shopping online for years but I learned a few valuable tips in the opening chapters. The 1,500+ site listings are great. They range from common sites that everyone's heard of to new and different sites where you can find amazing merchandise. I loved the fact that the author listed the phone number and e-mail address of every site and also rated the sites for security, service, convenience, and so on. I loved the writing style too. This is a must-have book for anyone who shops on the Internet.
Reviewer: Joe Penny (Pittsburgh, PA)
I bought this book on a whim and it's paid me back big time. The book contains lots of helpful online shopping tips. The best part of the book is the thousands of web site listings - each one written in a bright, funny way. I love reading this book just for the clever reviews and have found so many exciting and different Web sites, along with the more traditional ones and sites I already knew about. Each site is rated, which helps too. The holiday season is coming up fast-this book is going to make this year's shopping a whole lot easier.
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Virtual Vintage : The Insider's Guide to Buying and Selling Fashion Online
Vintage clothing has never been more chic, with everyone from celebrity trendsetters to style-conscious professionals searching for wearable treasures from the past. Virtual Vintage is the first and only guide that helps both the novice and the fashion connoisseur evaluate and confidently participate in the thriving vintage marketplace that exists online. No other book explains how to get it, sell it, fix it, or wear it with flair. Authors Linda Lindroth and Deborah Newell Tornello equip readers from head to toe with
- more than 100 chic sites—rated and evaluated
- instructions on contacting sellers
- smart strategies for bidding in online auctions
- advice about evaluating the size, quality, and colors of a garment
- tips for cleaning and repairing vintage items
Whether you’re looking for a 1960s Rudi Gernreich knit, Gucci hipster trousers, a Claire McCardell for Townley shirtwaist, or a Chanel suit in pink wool with black patent-leather trim, Virtual Vintage will help you build a unique and sensational wardrobe.
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Reviewer: T. Wagener (Los Angeles, CA USA)
A WONDERFULLY fun book -- to read, to refer to, to give as a gift to alll your girlfriends! Endless information, up-to-date resources, very knowledgeable and savvy and the only book you need about vintage on the net. I hope it gets a new edition every other year or -- knowing the net -- EVERY year; I'll keep every edition, because none will ever be obsolete. These authors know their audience, know their subject, know their territory. A book you'll read again and again and never, ever, finish. :->
Reviewer: A reader
Virtual Vintage stands out from most other books on the vintage-resale-thrifting topic -- even though it is geared to the online market. First, the writing is both excellent and entertaining; I found the book hard to put down.
Additionally, the authors also offer some good tips -- laced throughout the text -- on HOW TO WEAR some of this old stuff. As much as I love vintage fashion, and have collected it for several years, I am often at a loss as to how to WEAR some of the pieces, or how to incorporate my vintage "finds" into my real-life wardrobe. So far, few books actually address this issue, and tend to focus instead on buying, selling or simply "collecting" vintage fashion.
This book is thorough and carefully put together -- like a great outfit. I hope the authors write more on this topic, and maybe put together a how-to guide to vintage fashion.
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Defending the Brand: Aggressive Strategies for Protecting Your Brand in the Online Arena
Leading brands and the intellectual property of successful organizations are increasingly falling victim to hostile tactics from unscrupulous businesses. Unwanted brand associations, product piracy, and other forms of online brand abuse threaten to alienate consumers and undermine the success of companies in every industry.
Defending the Brand introduces strategies being used by companies around the world to fight back and regain control, preserving brand equity and rescuing potentially lost revenue. From marketing and sales initiatives that discourage abuse to how to collect intelligence on possible wrongdoers, this timely book is as valuable as it is fascinating.
Punctuated with eye-opening stories from real companies like Home Depot, Disney, the Red Cross, Nintendo, and the Associated Press, Defending the Brand is a call to action for companies unwilling to compromise the power of their brands and the success of their products.
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George Russell "George" (White Plains, NY)
Our company has been the victim of phishing attacks and it has been hard finding books that can help. Def the Brand was recommended to me by a friend and it has been very useful for some aspects. Defending the brand is not only valuable for marketing and legal professionals but I would call it a must read for security professionals given the changes in what we are dealing with. The book does a good job covering the different ways that other people on the Internet can use/abuse your corporate identity.
Reviewer: A reader
Wow, this book provides a tremendous amount of insite into the world of online brand management. New technology has created a new set of issues for brand managers and IP counsel. Ten years ago cybersquating, meta tag abuse and typo-piracy certainly weren't in my vocablulary. This is very informative book from someone who is very knowledgeable of what is going on in the online area......
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How to Get Rich On the Internet
Terry Dean
"One promotion generated $33,245 in three days. With an online informational product, 95% of that net income was profit."
Product Description:
- How To Get Rich On The Internet* features 21 top-gun Internet *entrepreneurial* experts & millionaires sharing the inside scoop on what it really takes to get *rich* on the internet... In record time, at costs approaching the disappearing point.
Experts include Ted Ciuba, Terry Dean, Jay Conrad Levinson, Robert Allen, T.J. Rohleder, Ron LeGRand, Armand Morin, and many more!
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Reviewer: Avid Researcher
Finally, something other than diet and politics on the top 100 list of Amazon. Ciuba discloses the secrets of 21 internet millionaires, and shares his ideas on how I can do it also. The book is based on interviews with highly successful marketers conducted on his radio talk show program. The interviews are concise and informative--right to the point. Although the author has proclaimed himself "America's Foremost Internet Marketing Consultant" I can't argue with the logic and persuasiveness of his many examples and techniques of internet entrepreneurship presented in this book.
This book is a fascinating read that lends credibility to the economic opportunities the internet promises. Ciuba cuts to the chase in his interviews and doesn't fool around with touchy-feely garbage that wastes the reader's time. This book is packed with concrete advice and ideas for building an Internet business. I plan to re-read this book soon, and hope to apply some of the techniques discussed in this excellent how-to business book that is both practical and pertinent to entrepreneurs today.
Reviewer: "rick17623" (NSW, Australia)
Ted Ciuba's book on "How to get rich on the Internet" is a power-house of information for novices or others already generating income this way.
His "interviews" with Internet marketing gurus illustrate a myriad of ways of easily making money using the Internet.
Thanks Ted, I can hardly wait to get things rolling!
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Sell Your Music : How To Profitably Sell Your Own Recordings Online
Gary Roman, Rock Group Romulus
"Two thumbs up on an incredible book. Curran is a music marketing genius."
Product Description:
- This book shows you in easy, step by step format, how to profitably sell your own recordings online. You'll read in-depth interviews, tips and tricks from independent musicians who have made thousands of dollars selling their music from home! Includes up to date lists and websites where you can promote your music for free, plus a bonus user guide on setting up your own home recording studio.
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Reviewer: Midwest Book Review (Oregon, WI USA)
Written by a recognized expert in online music marketing, Mark Curran's Sell Your Music: How To Profitably Sell Your Own Recordings Online is a comprehensive, user-friendly, step by step guide to using the Internet in order to make money from your own music. Sell Your Music contains extensive interviews with independent musicians who have made thousands of dollars, as well as tips, tricks, and techniques to reaching your target market and maximizing your profits while minimizing hassle. Highly recommended for all aspiring performers whether they are soloists or band members.
Reviewer: Joshua Logan (New York City)
I would highly recommend this book for all musicians and songwriters. At first I was skeptical as I have read other books about marketing music on the internet. But this one was very detailed and showed all the steps involved, and pulled no punches about the need for discipline. Mark W. Curran covers all the bases, and even includes ways to promote your band offline and offline, so that your online sales will be increased. There are some great resources in the back, also, and the book includes detailed screen shots on how to perform marketing tasks and to set up a daily marketing schedule. Good show, very good book.
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Intelligent Selling: The Art & Science of Selling Online
This book is for businesses that want to improve their relationships with their customers and make a profit from their e-commerce website. Get an insider’s view as e-commerce pioneer Ken Burke gives you countless specific hints and tips to improve every corner of your website.
Reading this book will teach you to:
- Increase conversion rates
- Increase average order size and frequency of purchase
- Improve customer loyalty and retention
- Reduce abandoned cart rates
- Decrease customer service costs
- Improve the overall customer experience
Every bit of material in this book has been gleaned from hundreds of successful e-commerce implementations. The time-proven strategies and tactics you read about here are currently in use by some of the most successful e-commerce sites on the Web today.
So if you are determined to make your e-commerce website better than all the rest, take a look at what Intelligent Selling has to offer. Your customers will love you for it. We guarantee it.
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Reviewer: A reader
Ken Burke's book shows that he really "gets it", which is clearly why his company has built a growing stable of recognizable, national clients who will attest to the success of his Company's MarketLive application, which is driven by the methodologies spelled out in this book. Ken is obviously a dynamic entrepreneur who is sharply focused on providing an e-commerce selling platform that will drive sales results - in the real world, not in theory. A great tool for any firm considering how to increase their online sales.
Reviewer: A reader
This book is an outstanding, comprehensive guide to online sales strategies. It is full of very practical, real-world strategies to increase conversion rates and average order size while reducing cart abandonment and customer service costs. There are lots of great examples about what works and what doesn't, and useful advice on how to keep your online customers happy and returning for more. Highly recommended!
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Small Business E-Commerce Management
E-commerce for Small Business uses both published research and real-world case studies to provide students with an understanding of the key aspects of managing e-commerce processes within small firms. Realistic, validated-through-research management models and theories reveal how appropriate e-commerce strategies can be used to enhance small business performance. This text will make an ideal course companion for undergraduate and postgraduate students studying e-commerce within the small business sector.
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Mastering the Art of Selling Cars Online
Mastering the Art of Selling Cars Online is a comprehensive study and guide for automotive salespeople, managers, and dealers who seek to effectively harness the power of the Internet to sell cars.
Contained within the pages is a behind the scenes look at how the Internet has affected the retail automotive industry, revealing the difference between dealerships that struggle on the Internet and those that prosper.
Mastering the Art of Selling Cars Online covers all aspects of sales concepts, e-mail selling, online marketing, organizational strategy, branding, and web development, incorporating components of psychological warfare for maximum market dominance.
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Making Markets: How Firms Can Design and Profit from Online Auctions and Exchanges
From the Back Cover
"Making Markets provides an extremely readable, comprehensive, and intuitive account of the different kinds of auctions, exchanges, and price discovery mechanisms. It also offers insights into when electronic markets are apt to succeed or fail. I highly recommend this book. It has already helped me see the world differently."
-John Seely Brown, former Director, Xerox Palo Alto Research Center (PARC) and coauthor of The Social Life of Information
"This book is an up-to-date, realistic assessment of the potential gains and pitfalls of electronic markets. It is a very provocative guide to how to profit from auction and exchange technologies."
-Glen L. Urban, David Austin Professor of Management and Dean Emeritus, Sloan School of Management, Massachusetts Institute of Technology and Codirector, Center for eBusiness@MIT
"The Internet has had a significant impact on the way business is conducted and the way supply chains work and interact. Kambil and van Heck provide an insightful look at this impact and how it is evolving. A must-read for anyone interested in electronic business and the supply chain, Making Markets describes how businesses can concretely leverage the power of the B2B market."
-Hau L. Lee, Professor of Operations, Information, and Technology, Stanford University Graduate School of Business
"Executives know that their businesses function in the 'marketplace,' but few really understand the mechanisms of markets. In Making Markets, Kambil and van Heck decode the important architectural elements of markets and present them clearly and succinctly. Making Markets provides executives with a tool kit for contemplating participation in markets of any kind, whether physical or virtual."
-Mark Resch, President and CEO, CommerceNet
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E-Selling (Sales)
The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. This module gives essential insight into all the key sales drivers such as account management, handling complex sales, selling services, FMCG selling, customer relationships and self-development for sales people.
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