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Amazon.com Books: Search Engines |
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Winning Results with Google AdWords (One-Off)
Don’t get lost in the digital haystack! With thousands of links for every search, the chances of your products being found online are slimmer than a needle. But there’s good news: you can pinpoint your marketing message with help from Winning Results with Google AdWords. You'll discover AdWord essentials, how to bid for and win the keywords you want, how to track your results, and much more. Create a profitable ad campaign using online marketing, paid search, targeting, and leveraged branding.
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Web Search Garage
It's easy to be suspicious of a book about how to use search engines. After all, search engines are designed to be simple to use: You just type in your keywords and go. Web Search Garage takes over at the far end of what is obvious, where author Tara Calishain explains how to use little-known search engines (particularly specialized ones) and unadvertised features of more famous search tools (mainly Google and Yahoo). She also describes some clever hacks that are engine independent, such as the fact that U.S. states have official URLs ending with their postal abbreviation and .us, as in .wa.us for the state of Washington. You can narrow searches usefully with that bit of knowledge. To cite another example, you can use the idea of combining Google's wildcard capability with its exact-match search capability in queries like, "there are * types of horse" to yield reasonable-sized lists of useful hits.
The hints and ideas are thick in this modest-sized book, and they're consistently outside the realm of what most of us would figure out for ourselves. In browsing this book, you'll issue mental "Ah!" exclamations fairly frequently, and you'll find yourself motivated to store Web Search Garage near the place where you do most of your browsing. After it first saves you some time, you'll be reaching for it frequently to get its advice. --David Wall
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Reviewer: Meryl K. Evans "meryl.net" (Plano, TX)
Anyone who uses the Internet to do searching and research will find this book valuable. I've been using operators and special syntaxes in searching for a long time, yet I've learned a few new tricks from the book such as more syntaxes and ways to improve searching that I hadn't considered.
I've had to learn most of the tips in the book on my own over several years. If I had this book sooner, it would've saved me time and have shortened some of my searches.
Calishain shares principles for conducting various types of searches as one search method doesn't fit all. Though a Google fan, I don't use it every time simply because some other search engines better meet the needs of a search. You learn about the big picture of using search tools rather than focusing on one.
This book stands out because it describes the process of doing it. It "shows" you. She uses an example and tweaks the search syntax while letting you in on her thought process. Once you understand the principles, the rest is easy and the book becomes a great reference for remembering syntax, Web sites, and when to use a specific search engine.
Web sites that are excellent places to go for reference are listed in the book. I watch out for such information because we know Web sites come and go. However, these sites have been around for a long time and are reliable references.
With so many pages and subjects out there, it's impossible to cover them all. Calishain manages to cover a good variety of topics enough to interest each reader. Example topics include people searching, news searching, jobs, finding local information, and genealogy. The table of contents should give you a good idea of what's addressed and tell you exactly what the book covers. If you like the table of contents, you should be happy with the book.
Another reviewer pointed out you can go to http://websearchgarage.html for more information and a sample chapter of The Principle of Onions. This should give you a good idea of whether or not this book is for you.
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Search Engine Advertising : Buying Your Way to the Top to Increase Sales (Voices That Matter)
You don't have to have the biggest name or the most dazzling graphics to lure customers to your Web site. These days, all you really need is prominent search-engine placement. This book shows you how to get it! With searching one of the most popular Internet activities, a top spot on a major search engine virtually ensures a high volume of visitors--though converting them to buyers is another story. In these pages, top Internet marketer and strategist Catherine Seda tackles both parts of that equation. First, she outlines the strategy involved in buying the specific keyword positions that will lead users directly to the page you want. Then, she describes how you can turn poor-performing ad copy into targeted sales-getters, and how you can evaluate and correct low visitor-to-buyer conversions. Beginning marketers will find the info they need to implement a Web strategy quickly, while advanced marketers will find all kinds of tips for analyzing and improving current results.
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Reviewer: Craig L. Howe (Darien, CT United States)
One of life's rare privileges is the opportunity to study in the footsteps of a master. In this book, Catherine Seda, an internet marketing practitioner and popular conference speaker, reaches into her deep experience to reveal how to achieve immediate visibility for your website.
Whether you are a new search engine advertiser or a veteran, this book will show you tools and techniques to increase your sales at the lowest cost per conversion.
The book is like a fine gold. Each chapter exposes the beauty of another gem of website promotion. The writing is clear, crisp, and practical. It starts with the basics: how to develop effective keywords, ad copy and landing pages. Every chapter contains another nugget, including a ROI worksheet, traffic tracking and specialized search engines. Along the way it deftly explains the difference between paid placement and paid inclusion programs.
It even offers tips on how to protect your profits from click fraud and trademark infringement.
Even if you only pick up a few tips, your return on the investment of time and money in this book will be staggering.
Reviewer: A. M Wall "SEO Junkie..." (state college, pa United States)
Catherine primarily focuses this book on the paid side of search engine marketing. I am a search engine marketer and have generally worked on the "free" or optimization side of search engine marketing for the past year. I also have read at least a dozen books or ebooks on this subject.
Generally I think the return on the optimization side is much greater than on the paid side, but if you are a savy marketer using paid search engine marketing can bring rapid distributions and returns. I personally have been amazed at some of the high profile, high frequency search words which have few competitors on the market (even today.)
There is much to know about search engine marketing, and much of the info that is out there on either side (paid or optimization) is chuck full of misinformation. This book is new and kept general enough (covering a rapidly changing environment) to where there is not a bunch of misinformation. She even predicted that paid inclusion would go to a PPC model right before Yahoo! put the new system in place.
If you have enough money to be participating in paid search then this book could help you save some of it.
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Marketing Through Search Optimization: How to be found on the web
Search engine placement has become a key task for those engaged in website marketing because:
- Good positioning in search engines/directories dramatically increases visitor traffic.
- Optimizing search engine ranking is the most important and cost effective way of marketing a website.
- Customers use search engines more than any other method to locate websites.
Alex Michael and Ben Salter guide readers through proven techniques for achieving and measuring success, along with a review of the most important search engines and directories. Throughout the book there are numerous real case studies and tips to help the marketer build a world class web presence.
- Explains why and how marketers can and must optimize sites for searchability from the outset
- Describes how to optimize, for both local and international users
- Uses tutorials and walkthroughs to demonstrate how to steadily improve your site rankings
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Reviewer: Mr R. Vacher "site manager" (London, England)
I bought this book a couple of months ago, and put all the advice into practice on my website. The results have been great and my ranking is continuing to grow. The book is well written and contains a great range of practical advice and information on getting your site ranked highly. The Chapter on Link Strategies is particularly good, this is an area that I had not really considered before reading this book, and it now makes up a considerable part of my search engine strategy.
Buy this book if you want a competitive advantage in your search engine strategy.
Reviewer: Dan Dugal (Fort Collins, CO)
This book helped me to drastically increased my online business! I own an online data backup company called www.remotedatabackups.com and before I read this book, less than 10% of my business came from search engines.
Today, just 4 months after buying Alex and Ben's book, over 50% of my new business comes from search engines...people I've never talked to before who found me simply by typing in key phrases that I incorporated into my website in a specific manner that they clearly outline in their book. You don't even need to be a web guru to understand what they are saying.
I have been so impressed with the results that I decided to go one step farther and I actually hired them to be my "search engine guides" and it has been definately the best money I've ever spent. They prevented me from spending thousands on a Cold Fusion website that would not have done well AT ALL on the search engines and they recommended a more "search engine friendly" method. The results were almost immediate. I would have never known otherwise.
Excellent book!
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Search Engine Optimization for Dummies
- A Web site's position in search results will affect the number of times it is visited; this book shows Web site designers, owners, and Search Engine Optimizers (SEOs) how to build sites that rank high in the search engines (Google, Yahoo, MSN, Inktomi, Alta Vista, Overture) and generate high traffic
- This is the first book to cover the entire spectrum of search engine optimization, including important though often-ignored search systems, such as specialty directories and Yellow Pages
- Covers creating search engine-friendly sites and pages; registering sites with standard search engines, directories, shopping directories, and retailers; using registration software and services; understanding tools used to monitor site traffic; advertising on search engines; and developing links to boost ranks
- Introduces the reader to the nature of search engines, explains the different types, and shows which ones are the most important
- Includes a jump-start chapter with simple tricks for quickly boosting a site's ranking
- Companion Web site includes articles and links to important news and registration sites
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Reviewer: Scott Reed (Burlington, VT USA)
This book was extremely helpful in that it focused on a systematic and easy to follow approach to understanding how to improve you site's visibility on the web. I've read other books and other resources on the web on this topic and was often left more confused than before I started. This book has helped me to understand the search landscape and how to spend my time wisely in improving teh positioning of the sites I develop.
Reviewer: PC Pro (San Antonio, TX)
This is a great book. Although I had done some good research on the subject over the last couple of years this book taught me a lot.
SEO is very dynamic subject and the author did a great job explaining the ins and outs of it.
The only complaint I had was that the author kept promoting a tool that can be downloaded for "free" from Alexa. This tool (Alexa Toolbar) has been a known source for adware and spyware for some time now. Needless to say I did not download this tool.
I recommend this book to anyone wanting to learn about search engine optimization.
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Building Your Business with Google For Dummies
The first-ever book to show businesses step by step how to capitalize on advertising programs offered by Google, the world's #1 search engine, with more than 200 million search queries per day
Written by a veteran For Dummies author working in cooperation with Google, which will help support the book
From selecting the right keywords to crafting the right message, the book explains how to boost site traffic using AdWords, Google's hugely successful sponsored-link advertising program, which now has more than 150,000 advertisers
Also details how to make money with AdSense, a Google program that funnels relevant AdWords ads to other sites-and pays those sites whenever someone clicks on them
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Reviewer: John Matlock "Gunny" (Winnemucca, NV)
This is a book on Google's back end business aspects. It is not concerned with searching to find information. Instead it is on directing more attention, more business to your web site. The book is divided into two major themes, first working to make your site more Google friendly, and second working with Google's paid services including advertising on Google's site using programs like Google AdWords and AdSense. There's a chapter on Google's elusive Page Rank system that talks extensively about Google's philosophies on links and how they affect Page Ranking.
Reviewer: Kevin Prag "KevinPrag"
Hi, I am an author of SEO book myself. I enjoyed reading this book. It is well rounded broad SEO book. It covers end user search tips, some general search engine ranking tip and information on Google Adwords, Adsense, and Froogle. This is a book that covers a wide area. If you want more specific details on how to improve your search engine rank I would recommend reading Google Hacks Exposed: Improving Your Rank on Google.
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10 Online Marketing & Search Engine Essentials Every Executive Needs to Know
Online marketing can be the most effective communications tool for any organization. At the same time, there are innumerable directions in which one might go astray, so it is critical to understand the do's and don'ts before implementing a campaign. In 10 Online Marketing & Search Engine Essentials Every Executive Needs to Know, Internet industry executive Fergal O'Byrne strives to arm readers with "a mix of common sense coupled with tried and trusted marketing principles applied to the online environment." In essence, he lays out the right way to strategically and successfully undertake such an endeavor. From effective keyword purchasing to the basics of search engines and the finer points of email marketing, it is imperative that today's executive understand how critical such components of an effective campaign can really drive website traffic and accelerate business. Offering key insights into what services are simply "a waste of money" and which are worthwhile, what you mustn't do "under any circumstances," which effective partnerships will increase the reach of your campaign and which will be the only three search engine superpowers in the future, O'Byrne maps it all out for the reader. From FAQs to Do's & Don'ts, with a quick review of the basics, a detailed glossary, illustrative diagrams and a "top ten cheat sheet" for each chapter, this engaging read offers essential insight for anyone striving to develop and execute a winning online campaign.
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