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Ecommerce Books: Ecommerce |
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The Complete E-Commerce Book: Design, Build, and Maintain a Successful Web-Based Business
Make your e-commerce vision a success with this comprehensive, step-by-step handbook. Whether your company is a startup or well-established, you’ll learn how to plan, implement and operate a successful e-commerce site -- from selecting the right software through fulfilling orders. The expanded and updated second edition addresses e-commerce opportunities with online auctions, peer-to-peer file sharing, and weblogs, as well as security issues and search engine marketing. Using this book as a tutorial and reference, you’ll learn how to:
- Create a custom business model for success.
- Select the software, hardware and hosting service that will best meet your needs.
- Master outsourcing, building traffic, order processing, and fulfillment.
- Choose the type of site that will fit your needs, with real-world examples of what to do — and what not to do.
- Choose the right vendors and consultants to get the job done -- and learn how to manage their work effectively.
- Build a web site that stands out from the rest.
- Keep your customers happy with easy access, prompt delivery, good customer service, and continuous enhancement of site quality and content.
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Reviewer: John Matlock "Gunny"
Back when I was first doing an e-commerce web site (you remember, that was the days when we walked three miles to school, uphill both directions) this book would have saved me days of effort. It is an introductory level book. That is to say, it will get you started, but by the time you have a working site, you will have learned a lot more than in your specialized areas than is covered here. This book provides the basic introduction. Do you want a shopping cart type application or perhaps an auction? What about peer-to-peer file sharing or perhaps a blog? This book will talk about these initial decisions that have to be made before you start thinking about the guts of implementing them. After these decisions are made you'll need more detailed books on the specific area where you are going.
The one thing I would like to see added to a new edition would be specific software recommendations, i.e. what two or three shopping cart solutions would she recommend.
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e-Business 2.0: Roadmap for Success (2nd Edition)
This is a book for managers and organizational planners, but it commits none of the sins typical of such books. It neither oversimplifies technical matters nor serves as a mere platform for catchy phrases and obtuse illustrations. e-Business 2.0 is properly focused on the big technologies on which successful companies will capitalize. Kalakota and Robinson argue that it's a good idea to supplement live salespeople with self-service sales facilities, such as those on a Web site. They call this a part of selling-chain management.
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Reviewer: A. Tiwana (Decatur, GA United States)
An excellent book is one that makes you think, wonder, and question your assumptions. This is precisely that book when it comes to E-business. This book's focus on strategy AND technology makes it stand out of the crowd. It was in this author's work in 1995 that we first began to hear about electronic commerce. This pioneering, insighful, and forward thinking characteristic is clarly visible in this revision. Although I owned the previous edition, the additions since the last edition made it a worthy acquisition for my personal collection. The power to think beyond the immediate---an obsession that led to the burst of the dot-com bubble--is emphasized here. In applying the author's frameworks, the collaboration between Napster and Batrlesmaan was quite predictable. The chapter on trading digital goods alone is worth the price of this book. This book takes a remarkably cautionary approach that suggests that strategies of "examples" are still examples, not strategies by themselves. Don Tapscott emphasizes this in the introduction to this book. This book helps you think in terms of carving your own roadmap. Having built your own roadmap translates to the inability of competitors to "copy" your approach. This is certainly a book that is ahead of our times, and worth every penny of the 30ish bucks that is costs. Everytime I read a certain section, I can immediately relate to the latest issue of Business Week and its e-biz sectioin reports on terrible failures and envied successes. Read it, reread it, dog ear it, and put it under your pillow for a goodnight's sleep. Very, very, very highly recommended.
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E-Commerce: Business, Technology, Society, Second Edition
This book provides an overview of the current and next generations of e-commerce. The book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce. The result is a realistic treatment of a very diverse subject that is aimed specifically at readers interested in business concepts, IS/IT developments, and computer science applications. It is written by an author team with extensive teaching, writing, and business experience. This book offers in-depth coverage of concepts in technology, the Internet, economics, marketing, IS/IT, accounting, privacy, intellectual property, equity, and governance. Its unifying conceptual framework built around the themes of business, technology, and society helps readers make sense out of the development of this field. The book presents numerous real-world examples in every chapter. An attractive full-color design is also featured. This book is aimed specifically at readers interested in business concepts, IS/IT developments, and computer science applications of e-commerce.--This text refers to an out of print or unavailable edition of this title.
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Reviewer: Mike Tarrani "www.tarrani.com" (Deltona, FL USA)
This is more than a college text and it's of value to working professionals as well as to professors who want to provide a course that brings real world e-commerce issues into their curriculum.
What sets this book apart for the classroom is the web site that supports the book. This site has subscription services (using the access code that is provided on a card inside the book), which includes book chapters, tutorials, streaming video lectures and more), and instructor services that provide lesson plans, PowerPoint presentations and a test bank. There are also resources that are open to the general public that are valuable and provide e-commerce news, business plans, and research articles. I like the way that the WWW is integrated into a traditional paper book to provide a comprehensive learning tool that is always up to date and evolving.
For the working professional the material in the book (and associated web site) is applicable to real world issues. What impresses me the most is how the authors manage to comprehensively address topics in business, technology and social issues in 600 pages. Each section and each topic appears to be carefully selected to impart maximum knowledge on the key issues. For example, the descriptions, case studies and key concepts in Chapter 2, E-commerce Business Models and Concepts, hits all of the salient points. Another example, in Chapter 4, Building an E-commerce Web Site, is a discussion of the value of 100% uptime. These are topics business and IT professionals are struggling with, and it's refreshing to see them included in a college text book.
As an IT consultant I found this book to be better than most I've read, and highly recommend it to business and IT professionals because it digs deep below the surface and uncovers the real issues. If you are an instructor or professor this book will allow you to prepare your students for the challenges that they will face on the job - and do so in an interesting manner.
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Implementing E-Commerce Strategies : A Guide to Corporate Success after the Dot.Com Bust
From launching an electronic storefront to managing complex supply chain operations, most companies have ventured into e-commerce; but even the best-run bricks-and-mortar enterprises have run into snags in the virtual world. Even mighty Wal-Mart, for example, took its website through several redesigns and sales strategies, and Borders eventually outsourced its Internet sales activites to rival, Amazon. Today, however, the key question is not whether your firm should invest in e-commerce, but how you can do so most profitably. In Implementing E-Commerce Strategies, Marc Epstein goes beyond the hype to focus on the practical angles of designing, executing, and successfully managing an e-commerce strategy that works for your company. Showcasing the experiences (both positive and negative) of 32 firms in a variety of industries, he demonstrates what works and what does not, and shows you how to integrate e-commerce into your company's strategy, build support systems throughout the organization, and measure the return on investment of your e-commerce initiatives.
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The Economics of E-Commerce : A Strategic Guide to Understanding and Designing the Online Marketplace
Despite the recent misfortunes of many dotcoms, e-commerce will have major and lasting effects on economic activity. But the rise and fall in the valuations of the first wave of e-commerce companies show that vague promises of distant profits are insufficient. Only business models based on sound economic propositions will survive. This book provides professionals, investors, and MBA students the tools they need to evaluate the wide range of actual and potential e-commerce businesses at the microeconomic level. It demonstrates how these tools can be used to assess a variety of existing applications.
Advances in web-based technology--particularly automation and delegation technologies such as smart agents, shopping bots, and bidding elves--support the further growth of e-commerce. In addition to enabling consumers to conduct automated comparisons and sellers to access visitors' background information in real time, such software programs can make decisions for individuals, negotiate with other programs, and participate in online markets. Much of e-commerce's economic value arises from this kind of automation, which not only reduces operating costs but adds value by generating new market interactions.
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Payment Technologies for E-Commerce
Electronic payment is the economic backbone of all e-commerce transactions. This book covers the major subjects related to e-payment such as, for example, public key infrastructure, smart cards, payment agents, digital cash, SET protocols, and micro-payment. Its first part covers the infrastructure for secure e-payment over the Internet, whereas in the second part a variety of e-payment methods and systems are described.
This edited volume offers a well-written and sound technical overview of the state of the art in e-payment for e-business developers, graduate students, and consultants. It is also ideally suited for classes and training courses in e-commerce or e-payment.
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Cyberlaw and E-Commerce Regulation : An Entrepreneurial Approach
For business law, information technology, or MBA students, a text on the fundamentals of cyberlaw and e-commerce regulation in a global business context. The text is organized into four units that trace the life cycle of either a new business or a new e-commerce venture of an existing business. Appendices excerpt relevant documents such as the 1998 Digital Millennium Copyright Act. The author teaches business law at Elizabethtown (PA) College. Copyright © 2004 Book News, Inc., Portland, OR
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E-Commerce: A Control and Security Guide
Praise for Control and Security of E-Commerce
"The essence of information security is all about people, processes, and controls. The heart of successful security is not pure technology. The key is a team of well-trained employees who are prepared to use technology as a tool to implement and manage effective IT controls. Gordon Smith’s important book is a quality follow-up to his first book dealing with a control assessment approach to network auditing. It is an outstanding presentation of what is important in implementing and managing IT controls. It simply belongs in the library of every IT manager, internal auditor, and security specialist."
–Dr. James B. Hansen
Vice President of Security Services
DynTek, Inc.
"Gordon Smith’s latest book leads the field again. Based upon understandable theory and loads of real-world audit experience, Control and Security of E-Commerce will help you identify, isolate, and inoculate your company from today’s ever-present e-commerce perils. Don’t just ‘trust’ that your security is OK–use this book to make sure!"
–Professor Michael Davis
Graziadio School of Business and Management
Pepperdine University
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Reviewer: A reader
While many approach the subject of e-commerce control and security from a purely pedagogical, 'those who can't do, teach' perspective, Gordon Smith draws upon his considerable experience in the trenches to pen this logical step-by-step, risk-based approach to the subject. Moreover, the book is written in an easy, conversational style that is easily comprehended by even neophyte auditors, and its packed with audit work programs and checklists that permit practitioners to roll up their sleeves and get down to work immediately. One feature of this book I found particularly enlightening was Mr. Smith's sensible inclusion of supporting operating system and data base-related risks and controls as they relate to the overall e-commerce control environement. Too often these extremely important controls are deleted from scope or not considered at all in favor of engagement cost and time constraints. Experience proves that a partially secured environement is no better than one that is totally unsecured. Having contracted and worked with Mr. Smith and his CanAudit associates in the past, and having personally witnessed his team breaking into systems heretofore considered inpenetrable, I place a great deal of credence in his opinions on the subject of system security, e-commerce-related or otherwise. This book is a must read for anyone interested in the subject of e-commerce security and an invaluable reference tool for the professional IT Auditing practitioner.
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The Core Business Web: A Guide to Key Information Resources
The Core Business Web: A Guide to Key Information Resources is an essential resource that saves you from spending hours searching through thousands of Web sites for the business information you need. A distinguished panel of authors, all active in business librarianship, explores Web sites in their subject areas, selecting the very best from 25 functional areas of business. Each site was chosen based on the timeliness, relevance and reliability of its content, the site's ease of navigation and use, and the authority of the site's author or publisher.
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Reviewer: B. Viberg (Atlanta, GA United States)
This guide extends the idea of the American Library Association's Web site, "Best of the best business Web site," to cover online resources in 25 key areas of business from accounting to taxation.
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Digital Business : Concepts and Strategies (2nd Edition)
As businesses adapt to the realities of the digital world, this book is designed to provide users with the conceptual and practical knowledge they need to understand the implications of the Internet for business. It guides readers through the concepts, trends, and characteristics of doing business online, to provide them with the ability to develop and implement effective strategies for digital business. While most marketing books emphasize the perspectives and influences of consumers, marketers, and policy makers, this one also includes a discussion of the influence of technology on the nature of the interactions between the other three perspectives. Topics covered include developing business intelligence with online research, building online business models, and implementing business strategy. Addresses the role of the Internet on business-to-business exchanges. For large and small business managers/owners.
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Reviewer: Mark T Jones "jonesmarkt"
I recently purchased this book and have found it to be extremely helpful in understanding the intersection of marketing and the Internet. I am a computer engineer trying to better comprehend the world of business. This book provides both theoretical and practical insights that have been extremely useful. The book is very well written in a style that is accessible to an outsider, yet covers the topics in significant depth.
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